Celina knows first-hand that impactful media relations requires a mix of ideas, respect, creativity, and credibility. With experience as a reporter and on-air news anchor, she’s acutely aware of how to drive a narrative with stories that are compelling to both the media and constituents.
More than 20 years of experience have given Celina a finely tuned radar for topics—and the spins on them—that can drive strategically focused messaging platforms to bring measurable value to clients. Clients across business segments take advantage of Celina’s honest counsel about how to build rapport with media contacts and when not to erode relationships by bringing them stories that aren’t newsworthy enough. She’s successfully secured national placements in ABC World News, The Washington Post, The Wall Street Journal, Education Week, social media outlets, and more.
After years working with educational clients, it’s the deep commitment of teachers that continue to inspire Celina and energize her work with all Werth clients.