John’s ideas bridge the strategic gap between what clients hope to say and the response they’d like to get. He is the design expert and creative strategist that Werth clients rely on to join insights with artful execution. His storied career has given him a finely trained critical lens to discern what will speak to audiences visually. Colleagues note that John’s touch is often the difference-maker between content that connects or gets overlooked.
John’s early professional years saw him designing for education brands like McGraw-Hill Education, Pearson Education, and Scholastic. It’s there that he learned an important truth: thoughtful design can elevate any content. For John, the biggest reward is working with the talented creative teams who collaborate to create work that helps client get support, exposure, and any other results they need.