Mac is an expert at pinpointing exactly where PR should fit into a broader marketing framework. He’s a double threat–a master of marketing strategy with a knack for designing collaborative action plans that balance traditional and emerging digital communications channels to address clients’ most complex needs. His success is grounded in his firm adherence to a process that starts with deep understanding of each client’s problem before he develops a single tactic.
He came to Werth by way of New York, where he spent 10 years working for prestigious international brands, including Sotheby’s. Mac proved a skilled media relations manager for Sotheby’s, maximizing earned media opportunities to support auctions on a global scale. He later led integrated marketing communications strategies for Mandarin Oriental Hotel Group. There, he developed and scaled a global social media strategy, then managed their entire search engine marketing program with a multi-million-dollar digital ad budget.
Mac continues to be energized by his accomplished Werth colleagues and loves getting inspired by their frequent collaboration opportunities.