Mercedes Wallace brings to Werth clients a broad background in communications strategy, married with keen insight into digital approaches.
Mercedes thrives on the challenge and pace of crisis work and understands the impact that the right digital strategy can have. For clients who sense they need a digital and social media presence but aren’t well versed in those channels, Mercedes makes the picture clear, helping identify specific targets and meaningful goals.
She doesn’t believe in cookie-cutter campaigns, instead using detailed and client-specific research to craft each approach.
Recognizing clients’ expectation of a tangible return on investment, Mercedes favors strategies that are validated by performance data. She is engaged at every stage of a project, from the initial “big idea” to the execution of messaging and digital work that serve the overall strategy.
Mercedes strives to be a constant learner, always open to new tools and techniques that can help us serve clients better. She shares information on digital trends with the Werth staff, recognizing that what affects Facebook and Twitter affects all our clients.
Prior to joining Werth, Mercedes served on mayoral campaigns, provided crisis communications in a hospital setting and worked at a local agency.