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Nikki Byrd

Senior Account Executive

Education:

The Ohio State University Fisher College of Business
Bachelor of Science, Business Administration
The Ohio State University
Associate, Arts and Sciences
Ohio University
Master of Business Administration, Executive Management

Expertise:

Social Media
Strategy
Marketing
Community Management
Analytics
Influencer & Ambassador Activations

Werth clients who want to maximize their social media impact have a powerful asset in Senior Account Executive Nikki Byrd. Nikki began her career in marketing as the social media age was in its infancy and has over 12 years developed deep insights and expertise in this always-evolving discipline. 

She is skilled in all the tactics of successful social media marketing, but our clients benefit most from the experience and insight that inform her social media strategies.

While she is adept at developing effective paid social strategies, Nikki specializes in organic campaigns. She views the social media community manager as a brand’s or company’s front line in building meaningful relationships with customers. Her campaigns are designed not to barrage followers with advertising but to foster conversation and forge personal connections between the brand and consumer.

As a social media pioneer, Nikki has observed the evolution of various platforms, giving her rich insight into their different audiences, behaviors and mindsets. Werth’s clients can count on distinct strategies for each platform, with a focus on those best suited to their personality and desired audience.

Education:

The Ohio State University Fisher College of Business
Bachelor of Science, Business Administration
The Ohio State University
Associate, Arts and Sciences
Ohio University
Master of Business Administration, Executive Management

Expertise:

Social Media
Strategy
Marketing
Community Management
Analytics
Influencer & Ambassador Activations