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Werth Insights
When What You Measure Doesn’t Really Matter…
By objective marketing analytics, Amazon’s H2Q competition was a smashing success. But somewhere along the line, conversation shifted from the benefits of opening an Amazon headquarters to the costs.
blog
2/28/19
Is Teamwork the Most Important Soft Skill?
We recently facilitated a workshop with industry recruiters and college program directors to learn from each other how to more successfully place graduates into in-demand jobs.
blog
1/29/19
A Fearless Forecast for 2019
It’s that time of year again when we dust off our crystal ball, peer into it deeply, and choose our best and boldest predictions for the coming year. So let’s get to it: Werth's fearless forecast for 2019!
blog
12/27/18
A Fearless Forecast for 2018
When it comes to making predictions, we choose to be bold. With that in mind, the Werth team offers you another year’s worth of fearless forecasts. Bring on 2018!
blog
12/22/17
Is Human Interaction Becoming Irrelevant?
Today there are more ways than ever to ask questions, get answers and place orders without ever interacting with a human. Is that what people really want?
blog
11/30/18
In Praise of Role Models
How have role models guided your personal and professional growth? Our CEO, Sandy Harbrecht, shares her perspective in our newest blog post. Give it a read!
blog
11/1/18
Should Nike Have Done It?
Taking a corporate position on a controversial subject is a tricky affair. Our new blog examines the outcomes of Nike's ad campaign featuring Colin Kaepernick.
blog
9/19/18
A Crisis Waiting to Happen
Not that long ago, CMO's were most concerned with building awareness and driving conversions. Today, leadership's biggest concern is the data breach.
blog
8/29/18
The Death of Business Reporting? Not So Fast.
Does a new dynamic between corporate communicators and the media spell the “death of business reporting”? Our newest blog explores further.
blog
7/26/18
Fake News and Your Brand
What can we do to ensure that our brands don’t fall victim to fake news? We can’t control what others say about us. But we can lessen the impact.
blog
6/28/18