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Werth Insights
Should Nike Have Done It?
Taking a corporate position on a controversial subject is a tricky affair. Our new blog examines the outcomes of Nike's ad campaign featuring Colin Kaepernick.
blog
9/19/18
A Crisis Waiting to Happen
Not that long ago, CMO's were most concerned with building awareness and driving conversions. Today, leadership's biggest concern is the data breach.
blog
8/29/18
The Death of Business Reporting? Not So Fast.
Does a new dynamic between corporate communicators and the media spell the “death of business reporting”? Our newest blog explores further.
blog
7/26/18
Fake News and Your Brand
What can we do to ensure that our brands don’t fall victim to fake news? We can’t control what others say about us. But we can lessen the impact.
blog
6/28/18
Reflections on My Father’s Legacy as We Celebrate 55 Years
1963 was a year that changed many lives. That year Mr. Paul Werth hung a shingle outside a former candy shop reading “Paul Werth Associates.”
blog
5/31/18
Who Will Save Local News?
We can. By subscribing, advertising, tuning in and staying informed. As citizens, it may be one of the most important things we can do. More on our blog.
blog
4/27/18
Lessons in Persuasion from an Unlikely Source
Who are the great persuaders of our day? Are they the top advertising execs who make their brands stand out from the competition? Are they the great attorneys who combine their knowledge of the law with their command of the English language to sway juries in their favor?
blog
3/26/18
The Microphones Are Always On
Today, there are plenty of “hot mic” moments for those whose lapses in judgment come back to haunt them. Our newest blog examines the microphone always in the room.
blog
2/28/18
A 1996 BusinessWeek Article Revisited
A 1996 issue of BusinessWeek offers a healthy reminder to that, as business leaders, we can never let ourselves believe that we have it all figured out.
blog
1/26/18