White Castle:
Reputation Stewardship

When White Castle wanted to gauge public opinion of quick service restaurant customers, they came to Werth for research. The information in that study inspired strategic recommendations—our first of many—that would help define the communication path to White Castle's customers' hearts. More than a decade later, ours is a relationship that runs deep--Werth now drives top-to-bottom PR efforts as White Castle's reputation stewards.

Services

Research · Public Relations · Crisis Management

Results

At nearly 100 years old, the White Castle brand stands stronger than ever. Recent coverage from the Wall Street Journal and Forbes has helped shape its business narrative as an international player and food innovation specialists. At a time when family-owned businesses struggle to survive, White Castle's 4th-generation leadership is poised for success among quick-service eaters now and in the century to come.

Our partnership with Werth is strong and ever nourishing, an essential ingredient in our vision to feed the souls of craver generations everywhere.