65B+ impressions
across all media in one year.
PUBLIC RELATIONS AND NATIONAL MEDIA
Amplifying an Iconic Food Brand
White Castle came to Werth to elevate its national profile, expand brand awareness and secure consistent earned media coverage across top-tier outlets.
THE CHALLENGE
As a family-owned business with a passionate fan base, White Castle needed a strategic, proactive earned media program that could amplify its story, support major brand moments and strengthen its reputation across both restaurant and retail markets.
OUR APPROACH
Werth developed and executed a national earned media strategy centered on compelling storytelling, timely pitching, and deep reporter relationships. We positioned White Castle around cultural touchpoints, from new menu item launches and limited-time offers to the Cravers Hall of Fame and Valentine’s Day “Love Castle” dining experience, and used trend-driven narratives, targeted media lists, multi-touch pitch strategies and multimedia press kits to keep the brand consistently in the news.
PROJECT OUTCOMES:
Werth secured high-impact placements in The New York Times, Forbes, People, Vogue, Business Insider, The Wall Street Journal and national broadcast and late-night shows, as well as strong coverage across key metropolitan markets. The partnership has strengthened White Castle’s national visibility, reinforced its cultural relevance, and boosted both restaurant and retail brand engagement.
10,000+ media placements
in one year.
$100M+ ad equivalency
in one year.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.