Insights

Werth Insights

The Kardashian Effect

As "Keeping Up With the Kardashians" ends, we look at the role of the influencer.

blog

9/30/20

Let's Get Real

Professional athletics have returned to provide an occasional escape from the real world. But, kind of like the return of restaurants and school during the pandemic, sports aren’t quite like we remember them.

blog

8/31/20

The Problem with Masks

Is there a problem with masks in this country? It sometimes seems so.

blog

7/28/20

A Message to My Friends and Colleagues

What can be said when it’s all been said before? But remaining silent also sends a message. And so, I’m going to tell you how I’m feeling right now.

blog

6/3/20

In Praise of Small Businesses

Among the many lessons of our time is the role small businesses are playing in finding creative solutions to one of the most challenging economies in decades. 

blog

5/29/20

Zooming Through the Pandemic

There are some things we have gained during this pandemic. But we also have been devastated by the loss of things we always took for granted.

blog

4/27/20

The Courage to Lead: Our Moment is Now

While our country has faced tough times before, we have never been confronted with a health crisis that all at once put us in fear for our families, crippled our economy and forced us to live in a whole new way.

blog

3/31/20

Can Stories Make Us Smarter?

In 1992, James Carville coined the phrase – [it’s] the economy, stupid. Today economists are sharing a surprising message of their own: Economics needs storytelling. The point of both statements is essentially the same: We need memorable ways to convey complex ideas.

blog

2/24/20

Without Credibility and Ethics, PR Is Just Spin

Is our society becoming less ethical? It’s a good question to ask as we guide our companies and our employees into a new year. 

blog

1/30/20

A Fearless Forecast for 2020

It's that time of year again when we dust off our crystal ball, peer into it deeply, and choose our best and boldest predictions for the coming year.

blog

12/17/19