A Rebrand That Changed an Industry's Story

According to a Regionomics study, Ohio's insurance industry must fill over 100,000 positions by 2031. While Ohio's insurance companies offer rewarding, well-paying career opportunities, many students and job seekers remain unfamiliar with the breadth of careers available in the industry and the exciting opportunities they represent. Insuring Ohio Futures needed a fresh approach that would reframe the industry and get the next generation of talent to pay attention.

Drawing on a 10+ year partnership with the Ohio Insurance Institute, Werth PR delivered a complete rebrand for Insuring Ohio Futures, including a new logo, key messaging and website. The creative concept was rooted in the idea that "Insurance is Everywhere" and brought the industry's broad impact to life with interactive website elements showing insurance's role in education, business and the community. With a modern design aesthetic, bold colors and dynamic illustrations, the new brand and website make it easier than ever for job seekers to get excited about the field and find their path forward.

Werth PR led a comprehensive brand and digital transformation for Insuring Ohio Futures, repositioning the industry as a modern, accessible career for Ohio's future talent. This included a bold brand identity, an interactive website linking job seekers to careers, refreshed messaging and materials to attract talent.

"Werth PR helped us transform Insuring Ohio Futures into a brand that speaks directly to students, job seekers and future industry leaders. Their team understood our vision, translated it into a compelling story and delivered a platform that encourages exploration of meaningful career opportunities in insurance. This strategic partnership has been instrumental in elevating awareness of our industry and strengthening our workforce development efforts."

— Dean Fadel, President & CEO, Ohio Insurance Institute