6.1M+ impressions
across all paid media over five months.
INTEGRATED MARKETING AND ADVERTISING
Data-Driven Workforce Marketing
The Educational Service Center of Central Ohio partnered with Werth to launch the Workforce Super Pilot (WSP), a targeted initiative connecting recent high school graduates with good-paying jobs in central Ohio.
THE CHALLENGE
Research from the Governor’s Executive Workforce Board found that more than 5,000 central Ohio graduates each year do not enroll in postsecondary education and face a high risk of underemployment. State leaders sought a modern, data-driven approach to reach this hard-to-engage audience and connect them directly with employers offering sustainable career paths.
OUR APPROACH
Werth led strategy, messaging, and full campaign execution, deploying digital advertising, social and text outreach, and in-person activations. First-party data enabled precise targeting and direct connections to careers paying at least $40,000 annually ($20/hour). Werth also managed employer recruitment through an RFP process, securing partners including BBI Logistics, CK Construction, Hikma, Team Fishel, OSU Wexner Medical Center, and Worthington Enterprises.
PROJECT OUTCOMES:
The pilot generated strong engagement and proved the effectiveness of targeted, data-informed outreach, establishing a scalable model for strengthening central Ohio’s workforce pipeline.
9K+ “Apply Now” clicks
from website visitors.
36K+ website visitors
from all mediums.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
JUMP STARTING TOURISM
The COVID-19 pandemic severely curtailed travel to and through Ohio. When the worst was over, TourismOhio turned to Werth to revive interest in the great story Ohio has to tell.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.
PUBLIC AFFAIRS
For six decades, Werth has worked alongside policy advocates and government affairs professionals to build bridges among business, government and the public. When they engage Werth, our clients get a nonpartisan firm with integrity; strong relationships with business leaders, advocacy groups, media and government leaders; and a track record of successfully managing complex issues in ways that improve lives, communities and the bottom line.