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Insights

Werth Insights

There is No Such Thing as “Low-Stakes Communication”

We almost never hear leaders concerned with what we might call routine or low-stakes communication, at least not until it’s too late.

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11/5/21

ESG Initiatives Becoming Part of the Brand Story

Businesses are being rewarded for sustainability efforts, as are investors. Portfolios that include ESG investments seem to have greater long-term success than those that don’t.

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9/29/21

Now What?

As America reopens, several questions loom: How has COVID-19 changed us? Has it changed our culture and our companies? Will these changes be permanent? Are those changes for the better?

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7/30/21

Whatever You Call Them, Op-Eds Are an Opportunity to Lead

Thought leadership, of course, can take many forms, from e-blasts, to speaking engagements to social media posts. An op-ed, however, is an opportunity to add credibility by communicating through a respected third party.

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5/26/21

When Subtraction is a Plus

A bias for addition and against subtraction can get in the way of success.

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4/30/21

Lessons from Third Graders

My third graders taught me something that has never left me: There is no one way to reach an audience. 

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3/26/21

Turning the Page

All signs point to change in 2021, from new COVID-19 vaccines to a new presidential administration to an evolving workplace. While it's helpful to reflect on these external things and what they may mean for us, there's not a lot we can do individually to change them. However, there is much we can do to change ourselves.

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1/21/21

A Fearless Forecast for 2021

Could 2021 be more unpredictable than 2020 was? We’ll certainly find out – about this time next year. In the meantime, we are not daunted. For your consideration: our Fearless Forecast for 2021.

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12/18/20

2020 Fearless Forecast in Review

Last December, we made some bold predictions for 2020. Here’s how we did. To see our predictions for 2021, click here.

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12/17/20

Giving Thanks for the Global Village

It’s often said that it takes a village to raise a child. It’s also said that transformational change seldom happens without a burning platform. In this case, a world village, prompted by a burning virus, came together to achieve the nearly impossible. 

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11/24/20