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Board members have a fiduciary obligation to protect shareholder value and can be held liable for not doing so. That responsibility includes asking the hard questions and holding management accountable for protecting a company’s most important asset: its reputation.
Taking a stand on a controversial issue poses risks, and sometimes the risks are not worth taking. However, there also is something to be said for standing on principle. When that time comes, how a leader makes the argument is just as important as his or her position on the issue.
Crises present companies with a tangle of challenges, from who to notify, to what to say, to how to resolve the issues that led to the crisis. However, when push comes to shove, all those challenges boil down to two – the threat of legal exposure and the threat of reputational damage.
If the soothsayers were completely honest, they’d say we can’t accurately predict how technology – or anything else – will change the way we work in the next 30 years. So, let’s stop obsessing so much over the future of work and think about what we should be telling young people that we already know to be true.
The truth still matters to our brands. It means we must be increasingly vigilant about how we portray ourselves and our companies.
At this point in the campaign, almost a year before the first primaries, it can be just as fun – though completely subjective – to ruminate on the candidates’ logos.
In a crisis, actions always speak louder than words. In some cases, actions even speak louder than facts.
I recently came across an interview with Goldman Sachs CEO David Solomon, who was asked what crucial workplace skill is becoming harder to find.
By objective marketing analytics, Amazon’s H2Q competition was a smashing success. But somewhere along the line, conversation shifted from the benefits of opening an Amazon headquarters to the costs.
We recently facilitated a workshop with industry recruiters and college program directors to learn from each other how to more successfully place graduates into in-demand jobs.