Insights

Werth Insights

When What You Measure Doesn’t Really Matter…

By objective marketing analytics, Amazon’s H2Q competition was a smashing success. But somewhere along the line, conversation shifted from the benefits of opening an Amazon headquarters to the costs.

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2/28/19

Is Teamwork the Most Important Soft Skill?

We recently facilitated a workshop with industry recruiters and college program directors to learn from each other how to more successfully place graduates into in-demand jobs.

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1/29/19

A Fearless Forecast for 2019

It’s that time of year again when we dust off our crystal ball, peer into it deeply, and choose our best and boldest predictions for the coming year. So let’s get to it: Werth's fearless forecast for 2019!

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12/27/18

2018 Fearless Forecast in Review

Snapchat, cord cutting, screen time and more. We made some bold predictions in December 2017. One year later, this is how we fared.

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12/19/18

A Fearless Forecast for 2018

When it comes to making predictions, we choose to be bold. With that in mind, the Werth team offers you another year’s worth of fearless forecasts. Bring on 2018!

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12/22/17

Is Human Interaction Becoming Irrelevant?

Today there are more ways than ever to ask questions, get answers and place orders without ever interacting with a human. Is that what people really want?

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11/30/18

In Praise of Role Models

How have role models guided your personal and professional growth? Our CEO, Sandy Harbrecht, shares her perspective in our newest blog post. Give it a read!

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11/1/18

Should Nike Have Done It?

Taking a corporate position on a controversial subject is a tricky affair. Our new blog examines the outcomes of Nike's ad campaign featuring Colin Kaepernick.

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9/19/18

A Crisis Waiting to Happen

Not that long ago, CMO's were most concerned with building awareness and driving conversions. Today, leadership's biggest concern is the data breach.

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8/29/18

The Death of Business Reporting? Not So Fast.

Does a new dynamic between corporate communicators and the media spell the “death of business reporting”? Our newest blog explores further.

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7/26/18