View the latest results from the Gongwer Werth Legislative Opinion Poll.

Shaping Policy

The year was 2010 and as Common Core education standards rolled out, many states began dropping handwriting from their curricula. As an education-solutions company known for its handwriting resources, Zaner-Bloser asked to partner with Werth. Understanding the goals at hand, Werth took its passion for helping children and developed a strategic communications plan to raise awareness of handwriting’s value as a foundational literacy skill. The push included showcasing the Zaner-Bloser National Handwriting Contest, a robust PR campaign building upon a national handwriting educational summit in Washington D.C. and public affairs support as state’s began to reinstate cursive legislation and standards.


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Today, the future looks brighter for both literacy and Zaner-Bloser. Following the highly successful educational summit, a number of states reinserted cursive recommendations or requirements into their education standards. And as information mounts on the research-based benefits of handwriting and its impact on higher-level learning, other states continue to reassess their explicit teaching of handwriting skills in the 21st century.

The Werth secret is simple: They truly become part of your team and they become just as passionate about what you do or offer as you are.